London – TUI has reinforced its position as one of the UK’s most trusted and comprehensive holiday providers after winning multiple Gold awards at the British Travel Awards (BTA) 2025, including the highly competitive categories of Family Holidays, Summer Sun, Winter Sun and All-Inclusive Holidays.
Voted for by the British travelling public, the awards highlight strong consumer confidence in TUI’s value-led, reliable and experience-driven holiday portfolio across Europe and beyond.
Major Gold Wins Reflect Broad Customer Appeal
At the 2025 ceremony, held at Grosvenor House, Park Lane, London, on 8 December 2025, TUI secured Gold awards in the following key categories:
- Best Travel Company for Family Holidays
- Best Travel Company for Summer Sun Holidays
- Best Travel Company for Winter Sun Holidays
- Best Travel Company for All-Inclusive Holidays
- Best Travel Company for East/Southeast Europe
- Best Travel Company for Iberia/Macedonia
- Best Travel Company for Italy/Western Mediterranean Islands
- Best Travel Company for Hellenic Europe
- Best Travel Company for Weddings and Honeymoons
- Best Travel Company for Short-Haul Flights
- Best Travel Company for Special Interest Holidays (Lakes and Mountains)
- Best Ski/Winter Sports Holidays (Crystal Ski)
- Best TV Advertisements
- Best Travel Company for River Cruise Holidays
The results underline TUI’s strength across family-friendly travel, premium all-inclusive packages, summer and winter sun destinations, ski holidays, cruises and specialist travel experiences.
Additional Silver Awards
TUI also received Silver awards in several competitive categories, including:
- Best Travel Agency: Cruise Holidays (Large)
- Best National Travel Retailer
- Best Cruise Holidays (Marella Cruises)
Leadership Reaction
Neil Swanson, Managing Director, TUI UK & Ireland, said:
“We’re hugely grateful and proud that our customers recognised and voted for us in this year’s British Travel Awards. Winning across family travel, summer and winter sun, all-inclusive and our core European destinations shows the strength and depth of our holiday offering. Our teams work tirelessly to create exceptional experiences that allow customers to enjoy every moment of their well-earned holidays.”
Strong Demand Driving Continued Growth
TUI’s success follows a year of robust demand for family holidays, all-inclusive resorts and short-haul European travel, alongside continued growth in winter sun, ski and cruise programmes. The breadth of awards reflects the company’s ability to serve a wide range of customer needs, from budget-conscious families to premium leisure travellers.
About the British Travel Awards
The British Travel Awards are the largest consumer-voted travel awards in the UK, making them a key benchmark of trust, service quality and customer satisfaction within the travel industry.
