WTM Spotlight Riyadh Announces Strategic Partnership with Saudi Ministry of Tourism
WTM Spotlight Riyadh has announced a strategic partnership with the Saudi Ministry of Tourism for its inaugural event. The partnership strengthens Saudi Arabia’s efforts to expand global tourism collaboration and advance the goals of Saudi Vision 2030.
The event will take place from September 8–10, 2026, at the Riyadh Front Exhibition & Conference Center. It will connect international tourism businesses with Saudi Arabia’s rapidly growing travel market.
Global Tourism Leaders to Gather in Riyadh
WTM Spotlight Riyadh will bring together tourism authorities, destinations, hotels, airlines, travel technology companies, investors and industry leaders. In addition, international buyers and consumers will take part in the event.
The platform will help participants explore new business opportunities across Saudi Arabia. Meanwhile, international travel companies can use the event to strengthen their presence in the Kingdom’s growing inbound and outbound tourism markets.
Supporting Saudi Vision 2030
Saudi Arabia has made tourism a central part of its economic diversification strategy. Under Vision 2030, the Kingdom aims to increase tourism’s contribution to 10% of GDP and welcome 150 million domestic and international visitors each year by the end of the decade.
Furthermore, recent Ministry of Tourism figures show continued growth in visitor numbers and tourism spending. This growth highlights the momentum behind Saudi Arabia’s tourism ambitions.
The new partnership will encourage investment and strengthen international relationships. It will also support sustainable tourism development and create opportunities across the travel sector.
Creating New Business Opportunities
WTM Spotlight Riyadh will operate as a B2B2C platform covering the wider travel and tourism ecosystem. As a result, the event will create opportunities for Saudi and international businesses to connect, exchange ideas and develop partnerships.
Danielle Curtis, Regional Portfolio Director, UAE, RX, said the partnership represents a major milestone for the inaugural event. She added that the event will give international tourism professionals direct access to Saudi Arabia’s expanding tourism market.
Moreover, the event aims to establish a strong foundation for future editions in the Kingdom. Through continued collaboration, WTM Spotlight Riyadh and the Ministry of Tourism will support investment, international partnerships and Saudi Arabia’s long-term tourism goals.
