BWH Hotels has launched its Upscale & Luxury Worldwide Sales division. The new team will support commercial growth across the company’s upscale and luxury hotels.
The division also aims to simplify the sales process for corporate travel buyers. In addition, it will help hotel owners secure high-value business opportunities in key global markets.
Expanding Opportunities in Corporate Travel
The launch supports BWH Hotels’ strategy to capture growing demand for upscale accommodation. Corporate travel continues to recover, creating new opportunities for premium hotels.
According to Chad Fletcher, Senior Vice President of Worldwide Sales at BWH Hotels, the company sees strong growth potential in the global business travel market. Therefore, the new division will focus on building stronger relationships with corporate clients and travel partners.
Strengthening the Premium Portfolio
BWH Hotels will also use the division to support the expansion of its upscale brands, including WorldHotels. The company expects the initiative to increase bookings and improve visibility for its premium properties.
Furthermore, the dedicated sales team will connect hotel owners with new business opportunities while delivering greater value to corporate customers.
Supporting Long-Term Growth
The new division reflects BWH Hotels’ long-term growth strategy. As business travel gains momentum, the company plans to strengthen its presence in the upscale hospitality market.
Ultimately, BWH Hotels aims to increase commercial performance, expand its premium portfolio, and deliver a better experience for both hotel owners and corporate travelers.
