Miami Beach, USA | April 2026 — Explora Journeys has been announced as the title partner of the Switzerland SailGP Team, marking a strategic move to expand its global brand presence.
Partnership Overview
Under the agreement, the team will compete as the Explora Journeys Swiss SailGP Team across the SailGP Championship circuit.
The partnership includes:
- Prominent branding on the team’s high-performance F50 catamaran
- Global marketing campaigns across key international markets
- A premium hospitality program offering curated guest experiences
Global Exposure Strategy
According to Anna Nash, President of Explora Journeys, the collaboration aims to:
- Highlight the brand’s European identity and values
- Expand visibility in major global cities
Key SailGP host locations include:
- New York
- Halifax
- Southampton
- Rio de Janeiro
The team’s official debut under the new title sponsorship will take place at the Apex Group Bermuda Sail Grand Prix in May 2026.
Brand and Fleet Expansion
Part of MSC Group’s cruise division, Explora Journeys continues to grow its fleet and offerings:
- Currently operating Explora I and Explora II
- Preparing to launch Explora III in August 2026, featuring:
- A redesigned wellness center
- Expanded dining options
The company also plans to:
- Enter new destinations such as Alaska, South America, and Northern Africa
- Add two ships in 2027 and a sixth vessel in 2028
Strategic Positioning
The partnership aligns luxury cruising with elite sailing performance, combining:
- Swiss precision and innovation
- High-speed competitive sailing
- A shared emphasis on ocean stewardship
Outlook
By entering SailGP, Explora Journeys strengthens its positioning as a premium experiential travel brand while tapping into a global sports audience.
