Hospitality group targets 100 properties by 2030 as it strengthens presence in key urban markets
March 2026
Faranda Hotels & Resorts has announced an accelerated expansion strategy across Latin America, with six new hotel openings planned for 2026 as the company moves toward its long-term goal of 100 properties by 2030.
The hospitality group currently manages 45 properties and more than 4,500 rooms across the region and is focusing on high-growth urban tourism markets in Central and South America.
Upcoming openings will add nearly 500 additional rooms, strengthening Faranda’s presence in major metropolitan destinations including Bogotá, Santo Domingo and Panama City.
Strategic Expansion in Urban Tourism Hubs
The new properties reflect Faranda’s strategy of targeting cities experiencing strong demand for both business and leisure travel.
Urban destinations such as Bogotá, Santo Domingo and Panama City have become major tourism and business hubs in Latin America, offering opportunities for hospitality groups seeking to capture rising international and regional travel flows.
By expanding its footprint in these locations, Faranda aims to increase both operational capacity and brand visibility while supporting employment growth across the region.
Strengthening Market Leadership in Cartagena
Alongside expansion into new markets, Faranda continues to consolidate its presence in Cartagena, where it already operates more than ten hotels.
The city remains a cornerstone of the company’s Caribbean strategy. During the second half of 2025, the group plans to launch three additional properties:
- The Faranda Collection Cartagena, part of Radisson Hotel Group’s Radisson Individuals brand
- Palacio del Agua by Faranda Boutique
- Casa Bianca by Faranda Boutique
These additions will contribute more than 800 rooms located in prominent districts including Cartagena’s Historic Center and the culturally vibrant Getsemaní neighborhood.
Partnerships with Global Hospitality Brands
Faranda’s expansion is also supported by strategic collaborations with major international hotel groups such as Wyndham Hotels & Resorts, Marriott International and Choice Hotels.
These partnerships enable Faranda to diversify its portfolio across multiple hospitality segments while maintaining access to global reservation systems, brand standards and international distribution channels.
Positioning for Regional Growth
With a focus on rapidly developing urban markets across Colombia, Panama and the Dominican Republic, Faranda aims to strengthen its position among Latin America’s leading hospitality operators.
The company’s growth strategy combines new hotel development with targeted investments in established tourism destinations, allowing it to balance expansion with consolidation.
As Faranda continues to expand its network, both travelers and investors are expected to benefit from greater accommodation options and increased competition in the region’s evolving hospitality sector.
