LOS ANGELES— Aimbridge Hospitality, the world’s largest third-party hotel management company, begins 2026 with strong momentum following a year marked by operational strengthening, disciplined growth, and improved hotel performance. The company’s focus on measurable value creation for owners has driven continued progress across its global portfolio.
Throughout 2025, Aimbridge concentrated on winning market share, elevating operational standards, and enhancing guest experiences across service tiers. A performance-driven culture, supported by leadership alignment and data-led decision-making, has underpinned these efforts. As part of its strategic evolution, Aimbridge launched a dedicated All-Inclusive division, expanding its capabilities in one of the industry’s fastest-growing segments. Simultaneously, the company advanced the use of artificial intelligence and proprietary data to optimize outcomes for hotel owners.
Strategic Portfolio Growth
Aimbridge continues to refine its portfolio with a focus on high-quality, strategically aligned partnerships. Over the past year, the company added a diverse set of properties spanning boutique, luxury, lifestyle, resort, and full-service categories across multiple global markets.
Recent additions include voco Sandpiper All-Inclusive Resort by IHG in Port St. Lucie, Florida; Wyndham Alltra Punta Cana and Wyndham Alltra Samaná in the Dominican Republic; Balfour Miami Beach, part of Wyndham Hotels & Resorts’ Registry Collection Hotels; Winter Park Mountain Lodge in Colorado; Hotel Deco in downtown Omaha; and Courtyard by Marriott Ghent in Belgium. These additions reflect Aimbridge’s ability to operate successfully across geographies, brand families, and service models.
Continued Investment in Technology and AI
Technology innovation remains central to Aimbridge’s operating model. The company is deploying artificial intelligence selectively, prioritizing applications that directly impact hotel performance. AI-powered solutions are being integrated into demand forecasting, labor productivity optimization, and enterprise resource planning (ERP) systems, reinforcing operational efficiency and scalability.
Within commercial operations, Aimbridge’s in-house branding and marketing agency, Second Wave, is leveraging AI to enhance digital visibility, improve responsiveness to demand signals, and deploy marketing resources more effectively. These initiatives are supported by Aimbridge Intelligence, the company’s proprietary data and performance platform, which delivers near real-time reporting, reduces manual processes, and improves transparency for owners.
Active Industry Leadership in 2026
Aimbridge will maintain a strong presence at major hospitality industry forums throughout 2026, contributing to discussions shaping the future of lodging, investment, and operations. At the Americas Lodging Investment Summit (ALIS) in Los Angeles, Aimbridge executives will participate in multiple panels covering leadership, growth strategies, legal outlooks, and market conditions, reinforcing the company’s role as a thought leader in global hospitality management.
Outlook for 2026
Entering 2026, Aimbridge is positioned to build on its operational foundation with a clear focus on performance, innovation, and owner value. By combining disciplined growth, targeted technology investment, and deep market expertise, the company continues to strengthen its position as a trusted global hotel operator.
About Aimbridge Hospitality
Aimbridge Hospitality is the world’s leading global hospitality management company, operating a diverse portfolio of hotels across more than 80 globally recognized brands. The company delivers results for owners through proprietary data, market expertise, and operational excellence while creating exceptional guest experiences.
More information is available at https://www.aimbridgehospitality.com and on LinkedIn.
