China Airlines and the Tourism Authority of Thailand (TAT) have unveiled a limited-time 2026 promotional campaign offering discounted fares from the United States and Canada to Thailand. The special offer is available through February 28, 2026, encouraging North American travelers to plan long-haul journeys to Southeast Asia.
The initiative aligns with growing demand for wellness-focused travel experiences and supports Thailand’s positioning as a restorative, culture-rich destination.
“Healing is the New Luxury” Campaign
The promotion is anchored in the theme “Healing is the New Luxury,” reflecting the broader shift toward wellness-driven tourism.
According to the Global Wellness Institute, the global wellness tourism market is projected to exceed $1 trillion in the coming years, underscoring a sustained consumer focus on meaningful and restorative travel.
Thailand continues to rank among top destinations for travelers seeking:
- Traditional Thai spa therapies
- Holistic wellness retreats
- Meditation and mindfulness experiences at historic temples
- Coastal relaxation in Phuket, Krabi and Koh Samui
- Culinary journeys centered on fresh, regional cuisine
By blending cultural heritage with relaxation, Thailand’s tourism strategy emphasizes renewal and balance over conventional luxury.
Expanded North American Connectivity
China Airlines supports the promotion through its established North American gateways, including:
- Los Angeles (LAX)
- Ontario (ONT)
- San Francisco (SFO)
- New York (JFK)
- Seattle (SEA)
- Phoenix (PHX)
- Vancouver (YVR)
Through its partnership with Southwest Airlines, travelers across the U.S. can book connecting domestic flights directly via the China Airlines website, enabling single-reservation itineraries to Thailand.
Seamless Domestic Connections in Thailand
For onward travel within Thailand, China Airlines maintains a codeshare partnership with Bangkok Airways, established in 2015.
The partnership provides:
- Coordinated flight schedules
- Through check-in services
- Streamlined baggage transfers
Travelers can connect from major entry points such as Bangkok and Chiang Mai to leisure destinations including Phuket, Koh Samui, Krabi, Trat, Lampang and Sukhothai, creating a seamless journey from North America to Thailand’s resort regions.
Simplified Entry for U.S. and Canadian Travelers
Thailand offers visa-free entry for many nationalities, including eligible U.S. and Canadian passport holders under applicable conditions, further reducing barriers to long-haul travel planning.
Strengthening Trans-Pacific Demand
China Airlines and the Tourism Authority of Thailand anticipate sustained growth in North American visitor arrivals throughout 2026, driven by long-haul leisure demand and increased interest in wellness-oriented travel.
The promotion reinforces China Airlines’ broader strategy of expanding trans-Pacific connectivity while strengthening partnerships that simplify travel to Asia.
Travelers can find full promotional details on the official China Airlines website.
About China Airlines
Founded in 1959, China Airlines employs more than 10,000 people worldwide and operates a fleet of 114 aircraft. The carrier is a member of the SkyTeam alliance, offering access to over 13,600 daily flights across 1,000 destinations in 160 countries.
The airline has received multiple international recognitions, including sustainability and passenger experience awards, and continues to expand its role in passenger and cargo transportation across the Asia-Pacific region.
About Amazing Thailand
The “Amazing Thailand” brand represents the Tourism Authority of Thailand’s global marketing platform, promoting destinations such as Bangkok, Chiang Mai, Phuket, Koh Samui and Krabi. The 2026 campaign emphasizes wellness-forward and culturally immersive experiences designed to restore balance and well-being for international travelers.
