Miami, Florida — Royal Caribbean has been named the Official Miami World Cup 2026 Host City Supporter, following a landmark partnership announced with the FIFA World Cup 2026™ Miami Host Committee.
The Miami World Cup 2026 partnership brings together two global brands with deep Miami roots, uniting the world’s largest sporting event with one of the most innovative names in global travel and hospitality. Royal Caribbean, part of Royal Caribbean Group, will play a central role in how fans, visitors, and local communities experience the FIFA World Cup when it arrives in South Florida.
Fan-first activations across Miami
As part of the agreement, Royal Caribbean and the Miami Host Committee will roll out a series of interactive fan experiences throughout the city. A key highlight will be Royal Caribbean’s presence at the FIFA Fan Festival™ Miami, where the cruise brand will host an immersive fan zone designed to celebrate soccer, travel, and Miami’s multicultural energy.
The FIFA Fan Festival™ Miami will take place at Bayfront Park, transforming the downtown waterfront into the city’s main World Cup celebration hub for 23 days during the tournament. The free, family-friendly festival will feature live broadcasts of all matches on giant screens, live entertainment, local food vendors, and interactive brand activations set against Miami’s skyline.
Bringing the World Cup closer to fans
Fans will experience the Miami World Cup 2026 partnership through behind-the-scenes stadium tours, appearances by football legends, and dedicated entertainment programming at the Fan Festival’s community stage. Royal Caribbean’s branding and activations will also extend across key locations in the city, helping turn Miami itself into a living World Cup showcase.
“As a leading vacation brand shaped by this city’s unstoppable energy for more than 50 years, Royal Caribbean is proud to serve as the first Official Miami Host City Supporter for the FIFA World Cup 2026,” said Jason Liberty, Chairman and CEO of Royal Caribbean Group. “Together with the Host Committee, we’re excited to create unforgettable experiences that welcome fans from around the world and leave a lasting legacy for our community.”
Strengthening Miami’s global spotlight
Host Committee leaders said the partnership reflects Miami’s identity as a global destination where sport, culture, and innovation intersect.
“This partnership celebrates what makes Miami a Host City like no other,” said Rodney Barreto, Co-Chair of the FIFA World Cup 2026™ Miami Host Committee. “By joining forces with one of the world’s most recognized hospitality brands, we are creating meaningful fan experiences while strengthening Miami’s role on the world stage.”
A legacy beyond the tournament
Organizers say the collaboration is about more than the tournament itself. The partnership underscores a shared commitment to South Florida, focusing on community engagement, cultural celebration, and long-term economic and social impact tied to the FIFA World Cup 2026™.
With global attention set to converge on Miami in 2026, the Miami World Cup 2026 partnership positions Royal Caribbean as a defining presence in how the city hosts, celebrates, and welcomes the world.
